Several billboards have popped up across El Paso with the message “IT’S COMING” and what seems to be the light at the end of a tunnel? or perhaps something else.

Fans began messaging El Paso 411 Friday morning asking what the heck the message meant. The billboards are owned by Clear Channel Outdoor, who say they were purchased by a customer that has requested to remain secret – for now. The full campaign will be revealed soon, so keep an eye out as the billboard transforms.

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