It was on June 23, 2010, when Kim Kardashian pulled up in a branded limo to Cielo Vista Mall and just started shopping, leading to chaos and people scrambling to get a glimpse of the celebrity.

She was an imposter.

It was a public prank organized by radio station Hit Fm titled “The Kim K Project.” In the video, the woman wore large sunglasses as she walked into several stores, never purchasing anything. An increasingly growing crowd followed the crew as they made their way around the mall with the El Paso Police Department eventually showing up and shutting down the madness.