Lucchese Bootmaker has opened up shop at El Paso’s only outlet mall.

Located at The Outlet Shoppes at El Paso, 7051 S Desert Blvd in far west El Paso, Lucchese will provide El Paso’s West Side clientele with access to premium, handmade products at a reduced price. It will be the company’s third factory store in the city. What makes this store different is the amount of top-selling retail styles that are available. While the product assortment maintains Lucchese’s superior quality, the prices will be those that can’t be found anywhere else, according to a company announcement.

“We’re really fortunate at Lucchese to have our own factory right here in El Paso,” said Senior Director of Marketing, Teddy Boxberger. “It allows us to be nimble and offer more variety and new products more frequently compared to other boot brands. We’re re-tooling our product release calendar to provide new products 10 months out of the year and, as a result, we have some top selling product that’s discounted here at a pretty unbelievable rate.”

To say thank you to their loyal El Paso customers, Lucchese is kicking off the celebration with top-selling styles at 40% off already-reduced prices. Popular styles that exemplify Lucchese’s superior quality and craftsmanship, including the brands’ unique exotic material, Giant Gator, are included in the sale. The Grand Opening sale will begin on Thursday, July 13, 2017 and end Sunday, July 16, 2017. Once the sale ends, products will return to regular-reduced price points.

About Lucchese:

Texas-based Lucchese is a legendary bootmaker and iconic brand of the American West. Applying the same craftsmanship principles and techniques since 1883, Lucchese artisans use only the finest leathers, unrivaled materials and a proprietary twisted cone last to construct boots of exceptional quality, fit, comfort and style.

About The Outlet Shoppes at El Paso:

The Outlet Shoppes at El Paso is the region’s only outlet mall featuring almost 100 name brand stores including Nike, The North Face, ASICS, Michael Kors, American Eagle Outfitters, Tommy Hilfiger, Oakley, Carter’s, Oshkosh, Columbia, and many more. The property is located just off I-10 at the Transmountain Exit 6A. Store hours are Monday through Saturday from 10:00 am to 9:00 p.m. and Sundays from 10:00 am to 7:00 pm.