The El Paso Hispanic Chamber of Commerce is preparing to celebrate their 27 annual fiesta with former New York Yankees baseball star Alex Rodriguez.

The event is a celebration of local business leaders and will include conversations about adversity to success. It will be on Saturday, November 11 at the Wyndham El Paso Airport Hotel.

“Alex Rodriguez has had one of the most impressive sports careers of all time—but his hard-earned success did not come without challenges. In a moderated discussion that pulls no punches, Mr. Rodriguez takes audiences through his journey—the rise, fall, and continuous path of resilience and hard work which has helped him to rebuild his role as a team leader and asset to his sport and community,” said a company announcement. “Beyond his retirement from playing as a Yankee, he will continue to be a crucial part of the organization as a senior adviser to Hal Steinbrenner of the New York Yankees. Mr. Rodriguez shares anecdotes about the triumphs and troubles that come with balancing sports and celebrity, and he discusses how nothing is more instrumental to success than being a true student of your craft.”

Alex Rodriguez, also known as A-ROD has been making headlines lately for his new role as J-Lo’s boyfriend.

Tickets to the event are $125 per seat, or $1,500 for a table of 10 and go on sale October 15. To buy tickets call 915-566-4066 and mention El Paso 411.