El Paso’s first ever color run is coming! Actually, make that 3 color runs…
1. Color My Cause
Color My Cause, a 5k Run and Walk is set for June 22 at Ascarate Park. The event is organized by Erace3, a local organization that began in 2010 after a national fitness magazine stated that El Paso was the #3 fattest city in the United States, according to the Erace3 website. “We believe that this is unacceptable for our city. Erace3 is dedicated along with our sponsors to provide competitive and non-competitive events for all fitness levels to enjoy so that we can stop obesity from taking over our city,” says the website.
Money raised from the event will benefit local charities; Child Crisis Center, Paso Del Norte Children’s Development Center, Rio Grande Cancer Foundation and Border AIDS Foundation. Participants can choose their favorite charity.
2. The Color Run
On Thursday afternoon, organizers of The Color Run, a word-wide touring company, teased a possible date for El Paso on their Facebook page. “Hey EL PASO! We’re thinking about bringing The Color Run™ paint race to you in 2013! If you think we should, make some noise on our wall!,” read the post.
The Color Run, also known as ‘The 2013 Tour de The Color Run’, has plans for more than 100 events in the United States in 2013 alone. They will also host events in Brazil, Australia, Deutschland, and Portugal. Many of the events have sold out.
3. Color Me Rad
A third color run touring company known as Color Me Rad will also be coming to El Paso. Organizers say it will be October 12. No location has been announced. “You’ll end up looking like a kindergarten art class gone wrong… but the Art of Running will make you feel oh so right,” says their website.
The company began organizing events in 2012. They also are preparing for about 100 5k events in the United States.
Start in White, finish in Color
A Color Run is a 5k run and walk where participants begin wearing all white, and end completely covered in color. Each kilometer of the event is associated with a designated color: yellow, orange, pink, or blue. As the runners/walkers reach the Kilometer COLOR Zones, they are blitzed by volunteers, sponsors, and staff with COLOR. “Runner/walkers begin the 5k at the start line like a brand new pristine coloring book. By the end, they look like they fell into a Willy Wonka… tie dyed… vat of colored goodness.”