Soulja Boy will make an appearance Saturday at the new Tilly’s at Cielo Vista Mall.

The sports clothing, shoes and accessories department is celebrating the grand opening of their first store in El Paso. Hip Hop Artist Soulja Boy, who owns BLVD Supply Company, a clothing line sold at Tilly’s, will sign autographs for fans beginning at 2 p.m. The first 100 guests will also receive a free Tilly’s giftcard.

Tilly’s is located on the second floor of Cielo Vista Mall, between Sears and JC Penny.


More about Tilly’s
Tilly’s is a leading specialty retailer in the action sports industry selling clothing, shoes, and accessories. They opened their first store in Southern California in 1982 and have grown to over 150 stores in over 20 states. Tilly’s offers one of the largest assortments of brands and merchandise from the top players in the surf, skate, motocross and lifestyle apparel industries.

Tilly’s currently has two Texas locations; one in Lubbock, and the other in El Paso, according to their website.